Between 2014 and 2020, online transactions for transports accounted for the highest share of all online tourist transactions in Italy. In 2020, roughly 60 percent of online tourism transactions related to his product. Overall, the value of online tourist transactions in Italy deceased sharply in 2020 over the previous year, due to the coronavirus (COVID-19) pandemic.
Distribution of the online tourist transactions' value in Italy from 2014 to 2020, by type of product
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Distribution of the online tourist transactions' value in Italy from 2014 to 2020, by type of product
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*The source specifies that the research was based on direct interviews with more than 100 main eCommerce B2C operators in the tourism sector. Data refer to online transactions by end users recorded on websites operating in Italy and offering their service also in Italian. The products considered in the analysis were overnight stays in tourist accommodations, transport services, and package tours.
Figures for 2014 were previously published by the source.
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Osservatori Digital Innovation. (January 27, 2021). Distribution of the online tourist transactions' value in Italy from 2014 to 2020, by type of product [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1066645/breakdown-of-online-tourist-transactions-value-in-italy-by-product/
Osservatori Digital Innovation. "Distribution of the online tourist transactions' value in Italy from 2014 to 2020, by type of product." Chart. January 27, 2021. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1066645/breakdown-of-online-tourist-transactions-value-in-italy-by-product/
Osservatori Digital Innovation. (2021). Distribution of the online tourist transactions' value in Italy from 2014 to 2020, by type of product. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1066645/breakdown-of-online-tourist-transactions-value-in-italy-by-product/
Osservatori Digital Innovation. "Distribution of The Online Tourist Transactions' Value in Italy from 2014 to 2020, by Type of Product." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/1066645/breakdown-of-online-tourist-transactions-value-in-italy-by-product/
Osservatori Digital Innovation, Distribution of the online tourist transactions' value in Italy from 2014 to 2020, by type of product Statista, https://www.statista.com/statistics/1066645/breakdown-of-online-tourist-transactions-value-in-italy-by-product/ (last visited April 20, 2025)
Distribution of the online tourist transactions' value in Italy from 2014 to 2020, by type of product [Graph], Osservatori Digital Innovation, January 27, 2021. [Online]. Available: https://www.statista.com/statistics/1066645/breakdown-of-online-tourist-transactions-value-in-italy-by-product/
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