In 2018, Colgate - Palmolive Comercial Ltda. was the company with the highest brand penetration in the toothpaste segment in Brazil. Nearly 95 percent of households purchased toothpaste of brands marketed by this company during the previous year. In 2017, consumption of toothpaste in Brazil amounted to 456 grams per capita.
Toothpaste companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand marketed by the company during the previous year. Each percentage point represents 560 Brazilian households. Only cities with more than ten thousand inhabitants were surveyed.
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Associação Brasileira de Supermercados. (October 30, 2019). Toothpaste companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1066629/toothpaste-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Toothpaste companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1066629/toothpaste-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Toothpaste companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1066629/toothpaste-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Toothpaste Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066629/toothpaste-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Toothpaste companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066629/toothpaste-brand-companies-penetration-rate-brazil/ (last visited November 23, 2024)
Toothpaste companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066629/toothpaste-brand-companies-penetration-rate-brazil/
