During an analysis of content marketing related job postings in Canada, conducted in fall 2020, it was found that the skill most in demand for such positions was social media, seeing that it was mentioned in 67 percent of job offers. Strategy and SEO followed, with 59 percent and 50 percent, respectively.
Leading in demand skills related to content marketing in Canada as of September 2020
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Based on an analysis of more than 600 job offers on Monster, Indeed, and LinkedIn in the country and employer's requirements mentioned in those offers; the percentage represents the number of mentions of a particular skill in the total number of job offers for content writers, content managers, content marketers and content specialists. The source did not provide the exact date of study; the date used is the publication month.
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Semrush. (September 15, 2020). Leading in demand skills related to content marketing in Canada as of September 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1066622/canada-leading-in-demand-skills-content-marketing/
Semrush. "Leading in demand skills related to content marketing in Canada as of September 2020." Chart. September 15, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1066622/canada-leading-in-demand-skills-content-marketing/
Semrush. (2020). Leading in demand skills related to content marketing in Canada as of September 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1066622/canada-leading-in-demand-skills-content-marketing/
Semrush. "Leading in Demand Skills Related to Content Marketing in Canada as of September 2020." Statista, Statista Inc., 15 Sep 2020, https://www.statista.com/statistics/1066622/canada-leading-in-demand-skills-content-marketing/
Semrush, Leading in demand skills related to content marketing in Canada as of September 2020 Statista, https://www.statista.com/statistics/1066622/canada-leading-in-demand-skills-content-marketing/ (last visited August 25, 2024)
Leading in demand skills related to content marketing in Canada as of September 2020 [Graph], Semrush, September 15, 2020. [Online]. Available: https://www.statista.com/statistics/1066622/canada-leading-in-demand-skills-content-marketing/
