Most sought-after skillsets in content marketing in the U.S. 2020

Published by Statista Research Department, Jan 6, 2023
According to a 2020 analysis of content marketing related job postings in the United States, the skill most in demand for such positions was strategy, seeing that it was mentioned in 60 percent of job offers. Social media and SEO followed, with 53 percent and 41 percent, respectively.

Leading in-demand skills related to content marketing in the United States as of September 2020

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Release date

September 2020

Region

United States

Survey time period

September 2020

Supplementary notes

Based on an analysis of 8,400 job offers on Monster, Indeed, and LinkedIn in the country and employer's requirements mentioned in those offers; the percentage represents the number of mentions of a particular skill in the total number of job offers for content writers, content managers, content marketers and content specialists.
The source did not provide the exact date of study; the date used is the publication month.

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