In 2018, Goiasminas Ind. de Laticínos Ltda. was the company with the highest brand penetration in the ultra-high temperature (UHT) processed milk segment in Brazil. Around 44 percent of households in the country purchased UHT milk of the Italac brand, marketed by this company. Laticínios Bela Vista Ltda., which commercializes milk of the Piracanjuba brand, ranked second with a penetration of 43.1 percent.
Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Ultra-high Temperature (Uht) Processed Milk Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/ (last visited December 22, 2024)
Ultra-high temperature (UHT) processed milk companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066306/leading-uht-milk-companies-penetration-rate-brazil/
