In 2018, Recofarma Ind. do Amazonas Ltda. - Coca-Cola Brasil was the company with the highest brand penetration in the mineral water segment in Brazil. During that year, 19 percent of households in the country purchased mineral water of brands marketed by this company. In 2017, production of bottled water in the country was equivalent to 11.26 billion liters.
Mineral water companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Mineral water companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1066256/leading-mineral-water-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Mineral water companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1066256/leading-mineral-water-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Mineral water companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1066256/leading-mineral-water-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Mineral Water Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066256/leading-mineral-water-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Mineral water companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066256/leading-mineral-water-companies-penetration-rate-brazil/ (last visited December 26, 2024)
Mineral water companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066256/leading-mineral-water-companies-penetration-rate-brazil/
