In 2018, PepsiCo do Brasil Ltda. was the company with the highest brand penetration in the salty snacks segment in Brazil. Nearly 73 percent of households purchased salty snacks of brands such as Cheetos and Doritos, marketed by this company. General Mills Brasil ranked second, with a penetration of 41.5 percent.
Salty snacks companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Salty snacks companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1066246/leading-salty-snacks-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Salty snacks companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1066246/leading-salty-snacks-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Salty snacks companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1066246/leading-salty-snacks-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Salty Snacks Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066246/leading-salty-snacks-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Salty snacks companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066246/leading-salty-snacks-companies-penetration-rate-brazil/ (last visited December 18, 2024)
Salty snacks companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066246/leading-salty-snacks-companies-penetration-rate-brazil/
