In 2018, Nissin Ajinomoto Alimentos Ltda. was the company with the highest brand penetration in the instant pasta segment in Brazil, with around 74 percent of households purchasing instant pasta of brands marketed by this company. In 2018, the annual per capita consumption of pasta in the country amounted to 4.39 kilograms.
Instant pasta companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Instant pasta companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1066237/leading-instant-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Instant pasta companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1066237/leading-instant-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Instant pasta companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1066237/leading-instant-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Instant Pasta Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066237/leading-instant-pasta-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Instant pasta companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066237/leading-instant-pasta-companies-penetration-rate-brazil/ (last visited November 21, 2024)
Instant pasta companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066237/leading-instant-pasta-companies-penetration-rate-brazil/
