Internet advertising was the major contributor to the ad market volume in Saint Petersburg, Russia, in the first half of 2021, on which nearly 17 billion Russian rubles were spent over this time period. Among traditional media channels, the largest market volume was recorded for television ads, measuring at approximately two billion Russian rubles, followed by out-of-home ads with over 1.4 billion Russian rubles. Across the whole country, the online channel occupied 43 percent of the total advertising market in 2018.
Advertising market volume in Saint Petersburg, Russia in 1st half of 2021, by channel
(in billion Russian rubles)
Characteristic
Market value in billion Russian rubles
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Russian Association of Communication Agencies. (September 3, 2021). Advertising market volume in Saint Petersburg, Russia in 1st half of 2021, by channel (in billion Russian rubles) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1066135/advertising-market-volume-saint-petersburg-russia/
Russian Association of Communication Agencies. "Advertising market volume in Saint Petersburg, Russia in 1st half of 2021, by channel (in billion Russian rubles)." Chart. September 3, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1066135/advertising-market-volume-saint-petersburg-russia/
Russian Association of Communication Agencies. (2021). Advertising market volume in Saint Petersburg, Russia in 1st half of 2021, by channel (in billion Russian rubles). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1066135/advertising-market-volume-saint-petersburg-russia/
Russian Association of Communication Agencies. "Advertising Market Volume in Saint Petersburg, Russia in 1st Half of 2021, by Channel (in Billion Russian Rubles)." Statista, Statista Inc., 3 Sep 2021, https://www.statista.com/statistics/1066135/advertising-market-volume-saint-petersburg-russia/
Russian Association of Communication Agencies, Advertising market volume in Saint Petersburg, Russia in 1st half of 2021, by channel (in billion Russian rubles) Statista, https://www.statista.com/statistics/1066135/advertising-market-volume-saint-petersburg-russia/ (last visited July 22, 2024)
Advertising market volume in Saint Petersburg, Russia in 1st half of 2021, by channel (in billion Russian rubles) [Graph], Russian Association of Communication Agencies, September 3, 2021. [Online]. Available: https://www.statista.com/statistics/1066135/advertising-market-volume-saint-petersburg-russia/