In 2018, Gallo Portugal was the company with the highest brand penetration in the olive oil segment in Brazil. Nearly 19 percent of households purchased olive oil of brands marketed by this company during that year. Sovena ranked second, with a penetration rate of 13.1 percent.
Olive oil companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Olive oil companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1066109/leading-olive-oil-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Olive oil companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1066109/leading-olive-oil-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Olive oil companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1066109/leading-olive-oil-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Olive Oil Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066109/leading-olive-oil-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Olive oil companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066109/leading-olive-oil-companies-penetration-rate-brazil/ (last visited November 04, 2024)
Olive oil companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066109/leading-olive-oil-companies-penetration-rate-brazil/
