Brazil: coffee companies brand penetration rate 2018

Published by
T. Ozbun,
Sep 28, 2022
In 2018, 3corações Alimentos S/A was the coffee company with the highest brand penetration in the roasted and ground coffee segment in Brazil. Nearly 62 percent of households purchased coffee of brands marketed by this company during that year. Sales of coffee in Brazil were estimated to attain a volume of more than one million metric tons in 2018.

Roasted and ground coffee companies with the highest brand penetration rate in Brazil in 2018

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Release date

October 2019

Region

Brazil

Survey time period

2018

Supplementary notes

Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households.
Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).

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