In 2018, Mondelēz was the sweets company with the highest brand penetration in the chocolate segment in Brazil. Nearly 68 percent of households purchased chocolate of brands marketed by this company during the previous year. In 2017, chocolate retail sales in the country amounted to 3.6 billion U.S. dollars.
Chocolate companies with the highest brand penetration rate in Brazil in 2018
Characteristic
Penetration rate
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Penetration rate is defined as the percentage of households who have purchased a brand marketed by the company during the previous year. Each percentage point represents 560 Brazilian households. Only cities with more than ten thousand inhabitants were surveyed.
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Associação Brasileira de Supermercados. (October 30, 2019). Chocolate companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Chocolate companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Chocolate companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Chocolate Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Chocolate companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/ (last visited July 22, 2024)
Chocolate companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066015/chocolate-brand-companies-penetration-rate-brazil/
