According to the study, 64 percent of internet users surveyed stated that search engines were the main information channel when it comes to information before buying a product or service online. The second most popular source of information was the use of multi-category websites such as MercadoLibre or Linio, with 54 percent of respondents saying to consult them prior to a purchase.
Preferred information channels consulted by internet users before buying online in Mexico in 2019
Among internet users that purchased something either in a physical store or on the Internet in the last 12 months
Method of interview
Online panel
Supplementary notes
* Refers to sites such as Amazon, Mercado Libre, Linio, etc.
The question was phrased by the source as follows: "¿Cuáles son las fuentes de información que consultas normalmente cuando decides comprar algún producto y/o servicio en general?"
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Asociación Mexicana de Venta Online. (January 31, 2020). Preferred information channels consulted by internet users before buying online in Mexico in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online. "Preferred information channels consulted by internet users before buying online in Mexico in 2019." Chart. January 31, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online. (2020). Preferred information channels consulted by internet users before buying online in Mexico in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online. "Preferred Information Channels Consulted by Internet Users before Buying Online in Mexico in 2019." Statista, Statista Inc., 31 Jan 2020, https://www.statista.com/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online, Preferred information channels consulted by internet users before buying online in Mexico in 2019 Statista, https://www.statista.com/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/ (last visited July 22, 2024)
Preferred information channels consulted by internet users before buying online in Mexico in 2019 [Graph], Asociación Mexicana de Venta Online, January 31, 2020. [Online]. Available: https://www.statista.com/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
