Main holiday shopping events in Germany 2019

Published by
Tugba Sabanoglu,
Dec 2, 2019
According to the results of a survey conducted in 2019, Black Friday and Cyber Monday were the most preferred shopping events during holiday season in Germany. That being said, among those surveyed 42 percent of respondents said they preferred not to participate in shopping events.

Main holiday shopping event participation preferences of consumers in Germany in 2019

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Release date

October 2019

Region

Germany

Survey time period

August 2019

Number of respondents

501 respondents

Age group

18 years and older

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