Acceptance of short advertisements in free online videos Singapore 2019

Published by
R. Hirschmann,
May 29, 2024
According to a 2019 survey on online video content, around 58 percent of Singaporean respondents stated that they were accepting of short advertisements in online video content, provided that the video content was free. Globally, this acceptance rate was at 57.2 percent.

Acceptance of short advertisements in online videos as long as content was free in Singapore in 2019

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Release date

October 2019

Region

Singapore

Survey time period

August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Special properties

consumers who watch one hour or more of online video content each week

Supplementary notes

Original question: "I’m okay with a short advertisement before the video if the content is free."

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