Acceptance of skippable advertising in online videos Singapore 2019

Published by
R. Hirschmann,
May 29, 2024
According to a 2019 survey on online video content, around 65 percent of Singaporean respondents stated that they were accepting of advertising in online video content, provided that they were able to skip them. Globally, this acceptance rate was at 59 percent.

Acceptance of advertising in online videos as long as it is skippable in Singapore in 2019

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Release date

October 2019

Region

Singapore

Survey time period

August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Special properties

consumers who watch one hour or more of online video content each week

Supplementary notes

Original question: "I’m okay with advertising in online video as long as I can skip it"

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