In Sweden, 11 percent of shoppers had already started their Christmas shopping in August, the results of a consumer survey revealed. According to a 2021 study, 19 percent of shoppers in Sweden start their holiday shopping journey on Black Friday. The period before the Black Friday and Cyber Week shopping events was only popular with 13 percent of respondents. At two percent, Cyber Monday was the least preferred time among Swedes to start with their Christmas shopping.
When shoppers begin holiday shopping in Sweden as of 2021, by time of year
The source does not specify when the survey was conducted.
The Dynata report was released in August 2021. The Klarna report, which used Dynata data, in late October 2021.
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Klarna. (October 20, 2021). When shoppers begin holiday shopping in Sweden as of 2021, by time of year [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna. "When shoppers begin holiday shopping in Sweden as of 2021, by time of year." Chart. October 20, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna. (2021). When shoppers begin holiday shopping in Sweden as of 2021, by time of year. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna. "When Shoppers Begin Holiday Shopping in Sweden as of 2021, by Time of Year." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
Klarna, When shoppers begin holiday shopping in Sweden as of 2021, by time of year Statista, https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/ (last visited December 21, 2024)
When shoppers begin holiday shopping in Sweden as of 2021, by time of year [Graph], Klarna, October 20, 2021. [Online]. Available: https://www.statista.com/statistics/1065381/holiday-shopping-start-time-sweden/
