Main reasons for cancelling SVOD subscriptions Singapore 2020

Published by
R. Hirschmann,
May 29, 2024
According to a survey on online video content conducted in August 2020, around 56 percent of Singaporean respondents stated they would consider canceling their SVOD service subscription when the price becomes too expensive. Singaporeans spent more time watching online video content compared to traditional broadcast, cable or satellite TV in that year. Most Singaporeans surveyed subscribed to just one SVOD service.

Main reasons for cancelling subscription video on demand (SVOD) subscriptions in Singapore in 2020

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Release date

October 2020

Region

Singapore

Survey time period

August 1 to 12, 2020

Number of respondents

500 respondents

Age group

18 years and older

Special properties

consumers who watch one hour or more of online video content each week

Supplementary notes

Original question: "Which of the following is most likely to cause you to cancel your subscription to an online streaming service?"

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Statistics on " Streaming in the Asia-Pacific region "

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Overview

5

Music

5

Subscription video-on-demand (SVOD)

5

eSports

3

Netflix

3

YouTube & TikTok

5

Consumer perspective

3

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Topics

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