Peru: reasons why children select a product 2019

Published by
J. G. Navarro,
Jan 6, 2023
During a 2019 survey, 75 percent of responding parents of children aged three to 13 from Peru stated that advertising and cartoons or celebrities presented on the packaging was the reason why their child picked a specific brand or product. Second most important reason given was colorful or otherwise attractive packaging.

Reasons why children selected a particular product or brand in Peru in 2019

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Release date

August 2019

Region

Peru

Survey time period

November 2018 to January 2019

Number of respondents

521 respondents

Special properties

among mothers and fathers of children aged 3 to 13

Method of interview

Online survey

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