Ecuador: reasons why children select a product 2019

Published by Statista Research Department, Jan 10, 2023
During a 2019 survey, about 74 percent of responding parents of children aged three to 13 from Ecuador stated that cartoons or celebrities presented on the packaging was the reason why their child picked a specific brand or product. Advertising as well as toys or gifts inside were the reasons ranked second, both with 72 percent.

Reasons why children selected a particular product or brand in Ecuador in 2019

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Release date

August 2019

Region

Ecuador

Survey time period

November 2018 to January 2019

Number of respondents

519 respondents

Special properties

among mothers and fathers of children aged 3 to 13

Method of interview

Online survey

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