Brazil: reasons why children select a product 2019

Published by
J. G. Navarro,
Jan 6, 2023
During a 2019 survey, around 30 percent of responding parents of children aged three to 13 from Brazil stated that advertising was the reason why their child picked a specific brand or product. Second most important reason given was cartoons or celebrities presented on the packaging.

Reasons why children selected a particular product or brand in Brazil in 2019

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Release date

August 2019

Region

Brazil

Survey time period

November 2018 to January 2019

Number of respondents

603 respondents

Special properties

among mothers and fathers of children aged 3 to 13

Method of interview

Online survey

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