In 2017, a survey asked brand owners and retailers in five European countries how multichannel retail will impact the use of packaging material. 27 percent of the respondents stated that the multi-channel retail will drive strong growth of packaging made in folding cartons. In 25 percent of cases, the same trend was confirmed for flexible plastics as well. Glass and metal packaging were expected to be used less by the multichannel retail in the next five years.
Future impact of multichannel retail on packaging in Europe in 2017, by material
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Future impact of multichannel retail on packaging in Europe in 2017, by material
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brand owners and retailers in Germany, Italy, France, Spain, and the UK
Method of interview
Telephone interview
Supplementary notes
This question was phrased by the source as follows: "What impact do you think the growth in multi-channel retailing will have on the main packaging materials over the next 5 years?"
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Statista. (November 1, 2019). Future impact of multichannel retail on packaging in Europe in 2017, by material [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1064159/impact-of-multi-channel-retail-on-packaging-in-europe-by-material/
Statista. "Future impact of multichannel retail on packaging in Europe in 2017, by material." Chart. November 1, 2019. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1064159/impact-of-multi-channel-retail-on-packaging-in-europe-by-material/
Statista. (2019). Future impact of multichannel retail on packaging in Europe in 2017, by material. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1064159/impact-of-multi-channel-retail-on-packaging-in-europe-by-material/
Statista. "Future Impact of Multichannel Retail on Packaging in Europe in 2017, by Material." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1064159/impact-of-multi-channel-retail-on-packaging-in-europe-by-material/
Statista, Future impact of multichannel retail on packaging in Europe in 2017, by material Statista, https://www.statista.com/statistics/1064159/impact-of-multi-channel-retail-on-packaging-in-europe-by-material/ (last visited March 13, 2025)
Future impact of multichannel retail on packaging in Europe in 2017, by material [Graph], Statista, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1064159/impact-of-multi-channel-retail-on-packaging-in-europe-by-material/
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