Influence of the CSR approach on customer loyalty in France 2019

As a consumer, are you more loyal to a product of a company that showcases a corporate social responsibility (CSR) policy?*

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Release date

September 2019

Region

France

Survey time period

August 21-22, 2019

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was phrased by the source as follows: "Certaines entreprises mettent en avant leur démarche RSE. En tant que consommateur, êtes-vous d'accord ou pas d'accord avec les propositions suivantes? - Vous êtes plus fidèle à un produit proposé par une entreprise de ce type"

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