Aspects of U.S. parents' shopping behavior influenced by Gen Z children 2019

Published by
D. Tighe,
Feb 22, 2024
According to a survey carried out in 2019, some 52 percent of parents in the United States with children who fall within the Gen Z age bracket stated that their children influence the specific brands they consider when shopping. Some 48 percent stated that their children influence the product features that are important to them and 41 percent stated that they influence the specific retailers they consider.

Parts of the shopping experience Generation Z children influence in the United States in 2019*

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Sources

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Release date

October 2019

Region

United States

Survey time period

April 24 to May 17, 2019

Number of respondents

2,926 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Original survey question: "What aspects of the purchase, if any does your child influence?"
The top three answers were provided by the source.

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