Aspects of U.S. parents' shopping behavior influenced by Gen Z children 2019

Published by
D. Tighe,
Feb 22, 2024
According to a survey carried out in 2019, some 52 percent of parents in the United States with children who fall within the Gen Z age bracket stated that their children influence the specific brands they consider when shopping. Some 48 percent stated that their children influence the product features that are important to them and 41 percent stated that they influence the specific retailers they consider.

Parts of the shopping experience Generation Z children influence in the United States in 2019*

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2019

Region

United States

Survey time period

April 24 to May 17, 2019

Number of respondents

2,926 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Original survey question: "What aspects of the purchase, if any does your child influence?"
The top three answers were provided by the source.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior

Demographics

5

Trending behavior & attitudes

8

Online & offline shopping behavior

8

Holiday season

6

Reaching millennials & Gen Z

7

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

UK Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorFood shopping behavior in the UKApparel shopping behavior in EuropeImpact of inflation on end-of-year holiday shopping
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.