Leading incentives to purchase impulse goods online in the U.S. 2018

Published by
D. Tighe,
Nov 9, 2024
Some 72 percent of consumers in the United States stated that the most effective way to persuade them to purchase impulse goods whilst online shopping were price discounts such as the "buy one, get one free" special. The second most effective, according to U.S. consumers, is the website remembering and offering products at checkout.

Leading factors persuading consumers to buy goods on-impulse online in the United States in 2018

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Release date

August 2018

Region

United States

Survey time period

July 27 to August 4, 2018

Number of respondents

1,088 respondents

Age group

18 years and older

Special properties

Online grocery-shoppers

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of these, if any, would be highly effective at getting you to purchase impulse goods while you're shopping online for groceries/HCs?"

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