In 2019, the average evaluation score of all brands investigated during a survey carried out in Chile was 633 out of 1,000. Respondents were asked to evaluate 405 brands in 92 categories in three dimensions: prestige, attachment, and availability. The brand that received the highest score was WhatsApp.
Average consumer brand evaluation score in Chile from 2009 to 2019
(index score)
In 2019, the survey respondents came from 39 most populated communes in Chile representing 80 percent of Chilean population. They evaluated 405 brands in 92 categories in three dimensions: prestige, attachment, and availability. The source does not provide a precise date of survey.
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GfK. (May 5, 2019). Average consumer brand evaluation score in Chile from 2009 to 2019 (index score) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1063579/chile-brands-consumer-evaluation/
GfK. "Average consumer brand evaluation score in Chile from 2009 to 2019 (index score)." Chart. May 5, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1063579/chile-brands-consumer-evaluation/
GfK. (2019). Average consumer brand evaluation score in Chile from 2009 to 2019 (index score). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1063579/chile-brands-consumer-evaluation/
GfK. "Average Consumer Brand Evaluation Score in Chile from 2009 to 2019 (Index Score)." Statista, Statista Inc., 5 May 2019, https://www.statista.com/statistics/1063579/chile-brands-consumer-evaluation/
GfK, Average consumer brand evaluation score in Chile from 2009 to 2019 (index score) Statista, https://www.statista.com/statistics/1063579/chile-brands-consumer-evaluation/ (last visited November 21, 2024)
Average consumer brand evaluation score in Chile from 2009 to 2019 (index score) [Graph], GfK, May 5, 2019. [Online]. Available: https://www.statista.com/statistics/1063579/chile-brands-consumer-evaluation/
