Chile: leading brands among Generation Z 2019, by consumer valuation

Published by
J. G. Navarro,
Jan 6, 2023
Google was the brand with highest consumer valuation among Generation Z in Chile in 2019, with a score of 853 points out of a 1,000. Facebook ranked second with a score of 816.

Brands with highest consumer valuation among Generation Z in Chile in 2019 (index score)

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Release date

March 2019

Region

Chile

Survey time period

January and February 2019

Number of respondents

4,800*

Age group

15-22 years

Method of interview

Face-to-face interview

Supplementary notes

* The survey was fielded among 4,800 people aged 15+. No separate number is provided for Generation Z.
The survey respondents came from the 39 most populated communes in Chile, representing 80 percent of Chilean population. They evaluated 405 brands in 92 categories in three dimensions: prestige, attachment, and presence.

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