Chile: leading brands among Millennials 2019, by consumer valuation

Brands with highest consumer valuation among Millennials in Chile in 2019

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Release date

March 2019

Region

Chile

Survey time period

January and February 2019

Number of respondents

4,800*

Age group

23-35 years

Method of interview

Face-to-face interview

Supplementary notes

* The survey was fielded among 4,800 people aged 15+. No separate number is provided for Millennials.
The survey respondents came from the 39 most populated communes in Chile, representing 80 percent of Chilean population. They evaluated 405 brands in 92 categories in three dimensions: prestige, attachment, and presence.

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