In 2018, 95 percent of Generation Z respondents stated that they were aware of special edition collaborations within the luxury good market. This figure was substantially lower among the Silvers generation, with 57 percent stating that they were aware of luxury good product collaborations.
Consumer awareness of luxury good product collaborations worldwide in 2018, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (April 17, 2019). Consumer awareness of luxury good product collaborations worldwide in 2018, by generation [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1063306/consumer-awareness-of-luxury-good-product-collaborations-by-generation-worldwide/
BCG. "Consumer awareness of luxury good product collaborations worldwide in 2018, by generation." Chart. April 17, 2019. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1063306/consumer-awareness-of-luxury-good-product-collaborations-by-generation-worldwide/
BCG. (2019). Consumer awareness of luxury good product collaborations worldwide in 2018, by generation. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1063306/consumer-awareness-of-luxury-good-product-collaborations-by-generation-worldwide/
BCG. "Consumer Awareness of Luxury Good Product Collaborations Worldwide in 2018, by Generation." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1063306/consumer-awareness-of-luxury-good-product-collaborations-by-generation-worldwide/
BCG, Consumer awareness of luxury good product collaborations worldwide in 2018, by generation Statista, https://www.statista.com/statistics/1063306/consumer-awareness-of-luxury-good-product-collaborations-by-generation-worldwide/ (last visited November 24, 2024)
Consumer awareness of luxury good product collaborations worldwide in 2018, by generation [Graph], BCG, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1063306/consumer-awareness-of-luxury-good-product-collaborations-by-generation-worldwide/
