In 2018, 64 percent of Generation Z respondents stated that they were influenced by sustainability when making luxury good purchases. This figure was substantially lower among the Silvers generation, with 37 percent stating that they were influenced by sustainability when making luxury good purchases.
Does the Sustainability topic influence your purchasing behavior?
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BCG. (April 17, 2019). Does the Sustainability topic influence your purchasing behavior? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1063274/impact-of-sustainability-on-luxury-good-purchase-by-generation-worldwide/
BCG. "Does the Sustainability topic influence your purchasing behavior?." Chart. April 17, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1063274/impact-of-sustainability-on-luxury-good-purchase-by-generation-worldwide/
BCG. (2019). Does the Sustainability topic influence your purchasing behavior?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1063274/impact-of-sustainability-on-luxury-good-purchase-by-generation-worldwide/
BCG. "Does The Sustainability Topic Influence Your Purchasing Behavior?." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1063274/impact-of-sustainability-on-luxury-good-purchase-by-generation-worldwide/
BCG, Does the Sustainability topic influence your purchasing behavior? Statista, https://www.statista.com/statistics/1063274/impact-of-sustainability-on-luxury-good-purchase-by-generation-worldwide/ (last visited December 22, 2024)
Does the Sustainability topic influence your purchasing behavior? [Graph], BCG, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1063274/impact-of-sustainability-on-luxury-good-purchase-by-generation-worldwide/
