In 2018, 67 percent of Generation Z respondents stated that they had purchased luxury items from collaborations. An example of one such collaboration would be the collaboration between Louis Vuitton and Supreme, where the two brands came together to produce a collection of fashion items.
Have you ever purchased special editions created by brands in collaboration with different artists/brands?
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BCG. (April 17, 2019). Have you ever purchased special editions created by brands in collaboration with different artists/brands? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1063239/share-of-consumers-buying-luxury-good-product-collaborations-by-generation/
BCG. "Have you ever purchased special editions created by brands in collaboration with different artists/brands?." Chart. April 17, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1063239/share-of-consumers-buying-luxury-good-product-collaborations-by-generation/
BCG. (2019). Have you ever purchased special editions created by brands in collaboration with different artists/brands?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1063239/share-of-consumers-buying-luxury-good-product-collaborations-by-generation/
BCG. "Have You Ever Purchased Special Editions Created by Brands in Collaboration with Different Artists/Brands?." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1063239/share-of-consumers-buying-luxury-good-product-collaborations-by-generation/
BCG, Have you ever purchased special editions created by brands in collaboration with different artists/brands? Statista, https://www.statista.com/statistics/1063239/share-of-consumers-buying-luxury-good-product-collaborations-by-generation/ (last visited December 21, 2024)
Have you ever purchased special editions created by brands in collaboration with different artists/brands? [Graph], BCG, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1063239/share-of-consumers-buying-luxury-good-product-collaborations-by-generation/
