Attitudes of internet users to time spent on apps and services in Sweden 2019

Attitudes of internet users to time spent on apps and services in Sweden in 2019

CharacteristicNot meaningfulMeaningful
News apps 15% 60%
Podcasts and radio programs 28% 48%
Watching films and videos 20% 46%
Audiobooks 37% 41%
E-commerce apps 28% 36%
Health apps 37% 36%
Social media 40% 24%
Computer games 56% 23%
Mobile games 70% 12%
Created with Highcharts 7.2.2Share of respondents60%60%48%48%46%46%41%41%36%36%36%36%24%24%23%23%12%12%15%15%28%28%20%20%37%37%28%28%37%37%40%40%56%56%70%70%Not meaningfulMeaningfulNews appsPodcasts and radio programsWatching films and videosAudiobooksE-commerce appsHealth appsSocial mediaComputer gamesMobile games
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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Release date

October 2019

Region

Sweden

Survey time period

February to March, 2019

Number of respondents

2,878 respondents

Age group

12 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

The grading scale used in the survey is from 1 (=Not meaningful at all) to 5 (=Very meaningful). In this statistic, the characteristic "Not meaningful" stands for respondents who graded the selected app or service with 1 or 2. The characteristic "Meaningful" stands for respondents who graded the selected app or service with 4 or 5.

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