Almost half of respondents from France, Germany, Italy and the United Kingdom reported being willing to pay an upcharge in order to enjoy at least one of five upgrades on an autonomous ride. The survey, which was carried out between December 2018 and January 2019, found that non-premium car owners were the least willing to pay extra.
Share of consumers who are willing to pay an upcharge for at least one of five upgrades on autonomous ride in Europe in 2019*
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* Respondents from France, Germany, Italy and United Kingdom. Additional features including premium vehicle, personal entertainment, personal experience, on board wellness, advertisement free ride.
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Accenture. (October 11, 2019). Share of consumers who are willing to pay an upcharge for at least one of five upgrades on autonomous ride in Europe in 2019* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1062576/autonomous-driving-willingness-to-pay-extra-europe/
Accenture. "Share of consumers who are willing to pay an upcharge for at least one of five upgrades on autonomous ride in Europe in 2019*." Chart. October 11, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1062576/autonomous-driving-willingness-to-pay-extra-europe/
Accenture. (2019). Share of consumers who are willing to pay an upcharge for at least one of five upgrades on autonomous ride in Europe in 2019*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1062576/autonomous-driving-willingness-to-pay-extra-europe/
Accenture. "Share of Consumers Who Are Willing to Pay An Upcharge for at Least One of Five Upgrades on Autonomous Ride in Europe in 2019*." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1062576/autonomous-driving-willingness-to-pay-extra-europe/
Accenture, Share of consumers who are willing to pay an upcharge for at least one of five upgrades on autonomous ride in Europe in 2019* Statista, https://www.statista.com/statistics/1062576/autonomous-driving-willingness-to-pay-extra-europe/ (last visited July 22, 2024)
Share of consumers who are willing to pay an upcharge for at least one of five upgrades on autonomous ride in Europe in 2019* [Graph], Accenture, October 11, 2019. [Online]. Available: https://www.statista.com/statistics/1062576/autonomous-driving-willingness-to-pay-extra-europe/
