Factors for selecting a city for real estate investment or development in Europe 2025

Most important factors for selecting a European city for real estate investment or development in 2025

CharacteristicShare of respondents
Market size and liquidity 54%
City’s economic performance 48%
Availability of assets/
new development opportunities
37%
Transport connectivity (international, national and local) 28%
Liveability, vibrancy, and quality of life 27%
Regulatory environment 24%
Attractiveness to talent 16%
Housing affordability 11%
Overall city leadership 11%
Local active and smart transport connectivity 7%
Decarbonisation and net zero policies 4%
Digital connectivity 4%
Physical climate risk/
climate resilience
4%
Created with Highcharts 7.2.2Share of respondents54%54%48%48%37%37%28%28%27%27%24%24%16%16%11%11%11%11%7%7%4%4%4%4%4%4%3%3%1%1%2%2%Market size and liquidityCity’s economic performanceAvailability of assets/new development opportunitiesTransport connectivity (international, national and local)Liveability, vibrancy, and quality of lifeRegulatory environmentAttractiveness to talentHousing affordabilityOverall city leadershipLocal active and smart transport connectivityDecarbonisation and net zero policiesDigital connectivityPhysical climate risk/climate resilienceAffordabilty of space for new/small/growing businessesBiodiversity/nature positive solutions policiesOther
0%5%10%15%20%25%30%35%40%45%50%55%60%
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Sources

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Release date

November 2024

Region

Europe

Survey time period

2024

Number of respondents

1,214 property investors

Age group

18 years and older

Special properties

The source does not mention the exact date of the survey.

Method of interview

Face-to-face interview, online survey

Supplementary notes

The sources adds the following information: "1,089 property professionals completed surveys, were interviewed or took part in a series of roundtable meetings across Europe as a part of the research for this report."

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Statistics on " Real estate investments on the European market "

Other statistics that may interest you Real estate investments on the European market

Overview

8

Market segments

6

Investment prospects in property subsectors

8

Investment firms and financing

8

Yields and return forecasts

8

Cross-border investment

4

Further related statistics

19

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