5Before an investor or developer considers a location, there are a multitude of factors considered. According to industry experts, the most important factors to be considered for 2025 were the market size, liquidity, and the city’s economic performance. London, was considered the leading city for development and investment prospects. Other cities that ranked at the top of investors' lists included Madrid, and Paris.
Most important factors for selecting a European city for real estate investment or development in 2025
Characteristic
Share of respondents
Market size and liquidity
54%
City’s economic performance
48%
Availability of assets/ new development opportunities
37%
Transport connectivity (international, national and local)
28%
Liveability, vibrancy, and quality of life
27%
Regulatory environment
24%
Attractiveness to talent
16%
Housing affordability
11%
Overall city leadership
11%
Local active and smart transport connectivity
7%
Decarbonisation and net zero policies
4%
Digital connectivity
4%
Physical climate risk/ climate resilience
4%
Affordabilty of space for new/ small/growing businesses
The source does not mention the exact date of the survey.
Method of interview
Face-to-face interview, online survey
Supplementary notes
The sources adds the following information: "1,089 property professionals completed surveys, were interviewed or took part in a series of roundtable meetings across Europe as a part of the research for this report."
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PwC. (November 4, 2024). Most important factors for selecting a European city for real estate investment or development in 2025 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC. "Most important factors for selecting a European city for real estate investment or development in 2025." Chart. November 4, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC. (2024). Most important factors for selecting a European city for real estate investment or development in 2025. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC. "Most Important Factors for Selecting a European City for Real Estate Investment or Development in 2025." Statista, Statista Inc., 4 Nov 2024, https://www.statista.com/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC, Most important factors for selecting a European city for real estate investment or development in 2025 Statista, https://www.statista.com/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/ (last visited December 30, 2024)
Most important factors for selecting a European city for real estate investment or development in 2025 [Graph], PwC, November 4, 2024. [Online]. Available: https://www.statista.com/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
