This statistic presents the leading reasons for returning purchases made on Black Friday, based on a survey of consumers in the United Kingdom (UK) in 2018. Around 35 percent of the consumers surveyed said they ended up returning their purchases because items didn't fit. Another key reason was because people found cheaper prices elsewhere.
Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**
* The source does not specify the exact date of survey, nor the age range of respondents. ** This question was phrased by the source as follows: "Have you ever returned a black Friday purchase? why?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Retail Assist. (November 12, 2018). Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018** [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. "Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**." Chart. November 12, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. (2018). Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist. "Leading Consumer Reasons for Returning Purchases Made during Black Friday in The United Kingdom (Uk) as of 2018**." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
Retail Assist, Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018** Statista, https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/ (last visited November 21, 2024)
Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018** [Graph], Retail Assist, November 12, 2018. [Online]. Available: https://www.statista.com/statistics/1061889/reasons-for-black-friday-returns-united-kingdom-uk/
