Share of online service subscriptions in Denmark 2019
As of 2019, 41 percent of the interviewed Danes subscribed to a TV and video streaming service, which was the leading online service category. It was followed by transport, such as metro card or parking, which was subscribed to by 34 percent of the Danes that year. 11 percent of the respondents were subscribing or had previously subscribed to an online groceries service.
