According to the results of a 2019 survey in Great Britain, an engaging description is the most important factor when choosing a podcast. Almost as important is the quality of the audiogram/soundbite, and half of the respondents thought the podcast rating was important. Just over a quarter thought the podcast being connected to a brand they trust was not important.
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4DC. (July 16, 2019). What's important in choosing a podcast? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1061438/reasons-for-choosing-a-podcast-great-britain/
4DC. "What's important in choosing a podcast?." Chart. July 16, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1061438/reasons-for-choosing-a-podcast-great-britain/
4DC. (2019). What's important in choosing a podcast?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1061438/reasons-for-choosing-a-podcast-great-britain/
4DC. "What's Important in Choosing a Podcast?." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1061438/reasons-for-choosing-a-podcast-great-britain/
4DC, What's important in choosing a podcast? Statista, https://www.statista.com/statistics/1061438/reasons-for-choosing-a-podcast-great-britain/ (last visited December 22, 2024)
What's important in choosing a podcast? [Graph], 4DC, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1061438/reasons-for-choosing-a-podcast-great-britain/