Out of respondents to a 2019 survey in Great Britain, roughly two thirds had purchased or would potentially purchase a product from a brand discussed on a podcast they were listening to. If respondents heard about the brand through podcast advertising, 39 percent would not purchase a product, but 39 percent said they had done so at least once before.
Have you purchased a product from a brand after hearing about it on a podcast?
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4DC. (July 16, 2019). Have you purchased a product from a brand after hearing about it on a podcast? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1061364/podcast-brand-purchases-great-britain/
4DC. "Have you purchased a product from a brand after hearing about it on a podcast?." Chart. July 16, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1061364/podcast-brand-purchases-great-britain/
4DC. (2019). Have you purchased a product from a brand after hearing about it on a podcast?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1061364/podcast-brand-purchases-great-britain/
4DC. "Have You Purchased a Product from a Brand after Hearing about It on a Podcast?." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1061364/podcast-brand-purchases-great-britain/
4DC, Have you purchased a product from a brand after hearing about it on a podcast? Statista, https://www.statista.com/statistics/1061364/podcast-brand-purchases-great-britain/ (last visited December 23, 2024)
Have you purchased a product from a brand after hearing about it on a podcast? [Graph], 4DC, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1061364/podcast-brand-purchases-great-britain/