Physical traits that make women beautiful Russia 2019

In general terms, physical traits seemed to be significantly defining women's beauty in the eyes of Russian people, as the study by Ipsos revealed. The most mentioned features were facial and skin appearances, supported by roughly 70 percent of survey participants. Every third man reported makeup and cosmetics as an influencing factor of making a woman more beautiful.

Perception of female beauty in Russia

    Along with the aforementioned physical beauty attributes, happiness was the most important personality trait complementing female beauty according to Russians. Happiness listed in the leading positions as the personality feature defining women’s beauty across other countries included in the study as well. Regarding the height, tall individuals were undoubtedly seen as more attractive, yet men were preferred to be somewhat taller than women.

Perception of male beauty in Russia

   Sexiness was revealed to be the defining factor of male beauty according to both gender representatives in Russia in 2019. Societal standards also seemed to be more demanding regarding the body weight and shape for men than for their female counterparts. Namely, this physical trait ranked as second most important for male beauty, while for women it listed in the sixth place. Interestingly, brown and black were more favored shades of hair for men, both in Russia and worldwide.

Physical attributes that make a woman beautiful according to Russians in 2019, by gender*

Characteristic	Women	Men
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Release date

August 2019

More information

Region

Russia

Survey time period

April 19 to May 3, 2019

Number of respondents

Over 500

Age group

18-74 years

Method of interview

Online survey

Supplementary notes

* The original survey question stated the following: "How important are each of these attributes in making a woman beautiful?"

The source specified that the sample is "more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population."

Regarding the methodology, "sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. The precision of the Ipsos online polls is measured using a Bayesian Credibility Interval," which was set at +/-4.8 percentage points.

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