Key criteria for choosing baby food in Russia 2021

Published by A. Melkadze, May 22, 2023
While selecting baby food products, production quality was the foremost criteria for nearly two thirds of survey respondents in Russia in 2021. Natural materials was nonetheless highly important as well. Around 40 of polled individuals named affordable price as an important factor while deciding on baby food purchases.

Characteristics important to customers when choosing baby food in Russia in 2021

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Release date

2021

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers.

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