Despite the fact that the likelihood of shopping for children's goods offline was greater than through the internet for customers of all ages in Russia, an average spending on such items was greater when shopping online. Furthermore, the survey revealed that the mean online receipt increased with age and measured at 3.1 thousand Russian rubles for customer over 60 year old.
Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group
(in Russian rubles)
Characteristic
Traditional stores
Online stores
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Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Deloitte. (June 25, 2021). Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles) [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte. "Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles)." Chart. June 25, 2021. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte. (2021). Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles). Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte. "Average Receipt in Online and Offline Stores for Baby and Children's Products in Russia in 2021, by Age Group (in Russian Rubles)." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte, Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles) Statista, https://www.statista.com/statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/ (last visited July 04, 2024)
Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles) [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/