Male customers of home appliances and consumer electronics in Russia tended to be more brand conscious than women, as the study results revealed in 2019. Every second male participant unveiled to be brand loyal for computer and entertainment equipment.
Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category*
* Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers
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Deloitte. (October 16, 2019). Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category* [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte. "Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category*." Chart. October 16, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte. (2019). Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category*. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte. "Brand Loyalty in The Consumer Electronics and Home Appliances Market in Russia in 2019, by Gender and Product Category*." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte, Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category* Statista, https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/ (last visited December 30, 2024)
Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category* [Graph], Deloitte, October 16, 2019. [Online]. Available: https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
