In Italy, generalist TV channels are expected to loose revenues from advertising. The share of revenues from advertising on generalist channels would go from 69 percent in 2018 to 67 percent in 2020. The same forecast projected the opposite trend for thematic channels. Their share of advertising revenues is forecasted to reach 33 percent as of 2020.
Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel
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ITMedia Consulting. (December 13, 2018). Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting. "Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel." Chart. December 13, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting. (2018). Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting. "Breakdown of Tv Revenues from Advertising in Italy from 2018 to 2020, by Type of Channel." Statista, Statista Inc., 13 Dec 2018, https://www.statista.com/statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
ITMedia Consulting, Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel Statista, https://www.statista.com/statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/ (last visited December 22, 2024)
Breakdown of TV revenues from advertising in Italy from 2018 to 2020, by type of channel [Graph], ITMedia Consulting, December 13, 2018. [Online]. Available: https://www.statista.com/statistics/1060761/breakdown-of-advertising-tv-revenues-in-italy/
