Mobile shopping apps: user acquisition rate in the UK 2019

Published by Statista Research Department, Mar 24, 2025
This statistic presents the average user acquisition rate for mobile shopping apps in the United Kingdom (UK) as of March 2019. According to data, while install-to-register rate was as high as approximately 71 percent, install-to-purchase rate of mobile shopping apps saw a conversion rate of 12.7 percent for UK mobile shoppers.

Mobile shopping apps' user acquisition rate in the United Kingdom (UK) as of March 2019*

CharacteristicUser acquisition rate
Install-to-register 70.9%
Install-to-purchase 12.7%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2User acquisition rate70.9%70.9%12.7%12.7%Install-to-registerInstall-to-purchase
0%10%20%30%40%50%60%70%80%

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Release date

June 2019

Region

United Kingdom

Survey time period

April 1, 2018 to March 31, 2019

Supplementary notes

* Data spans 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events.

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