Forecasts for the Italian TV industry indicated that by 2020, the net investments of companies (such as advertising) will make up 37 percent of the total TV revenues. Additionally, subscriptions of consumers to pay TV could reach 43 percent of revenues. The remaining percentage of revenues would be generated by license fees paid by users, which is the case for public broadcasters.
Breakdown of forecasted consumer and companies spending in TV media in Italy in 2020
Characteristic
Share of revenues
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ITMedia Consulting. (December 13, 2018). Breakdown of forecasted consumer and companies spending in TV media in Italy in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1060719/consumer-and-companies-spending-in-tv-media-in-italy/
ITMedia Consulting. "Breakdown of forecasted consumer and companies spending in TV media in Italy in 2020." Chart. December 13, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1060719/consumer-and-companies-spending-in-tv-media-in-italy/
ITMedia Consulting. (2018). Breakdown of forecasted consumer and companies spending in TV media in Italy in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1060719/consumer-and-companies-spending-in-tv-media-in-italy/
ITMedia Consulting. "Breakdown of Forecasted Consumer and Companies Spending in Tv Media in Italy in 2020." Statista, Statista Inc., 13 Dec 2018, https://www.statista.com/statistics/1060719/consumer-and-companies-spending-in-tv-media-in-italy/
ITMedia Consulting, Breakdown of forecasted consumer and companies spending in TV media in Italy in 2020 Statista, https://www.statista.com/statistics/1060719/consumer-and-companies-spending-in-tv-media-in-italy/ (last visited August 25, 2024)
Breakdown of forecasted consumer and companies spending in TV media in Italy in 2020 [Graph], ITMedia Consulting, December 13, 2018. [Online]. Available: https://www.statista.com/statistics/1060719/consumer-and-companies-spending-in-tv-media-in-italy/