Incentives offered for positive online product reviews in India 2019

Published by A. Minhas, May 24, 2022
According to a survey conducted during the pre-festive season in India, a majority of respondents had not been offered incentives to write positive reviews or ratings of products online. In contrast, about eight percent of shoppers were. The pre-festive season in the country refers to the annual Hindu festivals of Dusshera and Deepavali when retail sales usually peak.

Incentives offered for positive online product reviews to consumers across India in 2019

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Release date

October 2019

Region

India

Survey time period

August to October 2019

Number of respondents

8,254 respondents

Special properties

across more than 220 districts

Method of interview

Online survey

Supplementary notes

The survey question was phrased as follows: 'In the last 12 months, have any eCommerce sites offered you an incentive to rate or review a product? '

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