Top Cyber Monday advertisers in Chile 2024, by estimated digital ad spending

Published by
J. G. Navarro
,
Feb 11, 2025

During the 2024 Cyber Monday season in Chile (from September 30 to October 2), Walmart Chile's supermarket chain brand Líder invested approximately 56.5 million Chilean pesos in digital advertising. Mercado Pago, an online payment solution run by e-commerce giant Mercado Libre, ranked second with over 52.7 million pesos, while the marketplace's own brand rounded up the top three with an online ad expenditure estimated at more than 51.4 million pesos.

Leading advertisers in Chile during Cyber Monday season in 2024, by estimated digital ad spending (in million Chilean pesos)

CharacteristicSpending in million Chilean pesos
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Statistic: Leading advertisers in Chile during Cyber Monday season in 2024, by estimated digital ad spending (in million Chilean pesos)

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Release date

February 2025

Region

Chile

Survey time period

September 30 to October 2, 2024

Special properties

including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.
Numbers have been rounded.

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