Level of online product review reliance in India 2019

Published by A. Minhas, May 24, 2022
According to a survey conducted during the pre-festive season in India, a majority of respondents, at 50 percent always went through reviews and ratings when purchasing products online. In complete contrast, about four percent of respondents never went through them. The pre-festive season in the country refers to the annual Hindu festivals of Dusshera and Deepavali when retail sales usually peak.

Levels of reliance on online product reviews according to consumers across India in 2019

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Release date

October 2019

Region

India

Survey time period

August to October 2019

Number of respondents

8,209 respondents

Special properties

across more than 220 districts

Method of interview

Online survey

Supplementary notes

The survey question was phrased as follows: 'When buying on eCommerce sites, how do you use the ratings and reviews information that is available?'

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