A survey held in the United States in July 2020 found that Netflix users are more likely to share their subscription to the service with others outside their household, with 30 percent reporting that they did so, compared to just twenty percent of Amazon Prime Video subscribers. Account sharing increased across all three platforms between 2019 and 2020, but whilst Netflix and Hulu saw only three to four percent more users admitting to account sharing, the share of respondents who shared their Amazon Video account with others doubled in the same time period.
Share of subscription video on demand (SVOD) users who share their subscription with others outside their household in the United States in June 2019 and July 2020
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July 2020
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Leichtman Research Group. (August 28, 2020). Share of subscription video on demand (SVOD) users who share their subscription with others outside their household in the United States in June 2019 and July 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1060584/svod-account-sharing/
Leichtman Research Group. "Share of subscription video on demand (SVOD) users who share their subscription with others outside their household in the United States in June 2019 and July 2020." Chart. August 28, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1060584/svod-account-sharing/
Leichtman Research Group. (2020). Share of subscription video on demand (SVOD) users who share their subscription with others outside their household in the United States in June 2019 and July 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1060584/svod-account-sharing/
Leichtman Research Group. "Share of Subscription Video on Demand (Svod) Users Who Share Their Subscription with Others outside Their Household in The United States in June 2019 and July 2020." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/1060584/svod-account-sharing/
Leichtman Research Group, Share of subscription video on demand (SVOD) users who share their subscription with others outside their household in the United States in June 2019 and July 2020 Statista, https://www.statista.com/statistics/1060584/svod-account-sharing/ (last visited August 25, 2024)
Share of subscription video on demand (SVOD) users who share their subscription with others outside their household in the United States in June 2019 and July 2020 [Graph], Leichtman Research Group, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/1060584/svod-account-sharing/
