Investment value on digital innovations among consumer goods companies in Italy 2019
In 2019, about 80 percent of Italian companies in the consumer goods sector invested less than 500 hundred euros in digital innovation. A survey conducted by MailUp indicated that only 4.9 percent of companies spent over 500 thousand euros in projects of digital innovation. However, a share of 14.6 percent of brand companies and retailers allocated a budget of over one million euros during the 12 months prior to the poll. The same survey revealed that about 76 percent of interviewed companies planned to invest even more by 2020.
